Growth Objectives
#1 Modernize the Online Ordering Experience
Our first focus was building a fast, mobile-first website that made ordering online easy and enjoyable. We simplified navigation, optimized for mobile, and created a digital experience that matched the speed and flavor of Grill House itself.
#2 Drive Local Awareness & Lunch Rush Demand
We launched hyper-local campaigns across Meta and Google to boost visibility during key hours. From workday lunch breaks to weekend cravings, our promos helped keep Grill House top of mind — and top of feed.
#3 Turn Neighborhood Visitors into Repeat Regulars
Through retargeting, seasonal campaigns, and local email strategy, we worked to turn one-time diners into loyal regulars. Consistent touchpoints and relevant offers helped keep Grill House buzzing — even between visits.
Results Achieved: 5 Years of
Breakout Growth
Paid Media
+180%
CTR GrowthAds that actually stop the scroll
5.4X
ROASRelentlessly optimized for performance
77%
Increase in direction clicks on google maps
Digital Highlights
10X
Highest gift card sales ever
85%
Lower Cost Per ConversionIncrease catering revenue
50%
Average 30 day campaign open rate

Turning Online Orders Into Everyday Wins
When Grill House partnered with FREEDOM, they had a loyal following — but a digital experience that didn’t reflect their full potential. Together, we launched a new website, streamlined their online ordering flow, and used smart local campaigns to boost customer engagement and drive repeat visits.
Today, Grill House continues to see record weeks in online orders and foot traffic, fueled by targeted promos, loyal fans, and a seriously craveable menu.
Future Plans
With a strong digital foundation and loyal neighborhood following, Grill House is focused on what’s next: continuing to grow its customer base, strengthen local engagement, and evolve its online experience.
From seasonal promos to loyalty-building campaigns, FREEDOM MEDIA will keep supporting Grill House through every order, every update, and every opportunity — helping the neighborhood favorite keep serving fresh, fast, and first-class.
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