HauteCarat

From Emerging Brand to Fine Jewelry Contender — HauteCarat is a modern lab-grown diamond company bringing a fresh, purposeful take to fine jewelry. When they partnered with FREEDOM MEDIA, the mission was clear: scale profitably through paid media while building a distinct digital presence.


Through a refined strategy across Meta and Google Ads — combining smart targeting, elevated creative, and ongoing optimization — we helped HauteCarat lower acquisition costs, boost ROAS, and expand their reach to a new wave of luxury consumers.

3.7X

Return On Ad Spend

50%+

Increase in Website Traffic

33%

Lower CPA

Growth Objectives

#1 Digital-First Growth for Modern Fine Jewelry

HauteCarat needed a DTC strategy built for the high-consideration luxury buyer. We focused on driving qualified traffic through Meta and Google, while positioning the brand as a trusted authority in lab-grown diamonds.

#2 Strategic Acquisition with Brand Integrity

We crafted a paid media approach that balanced efficiency with elegance — using precise targeting, premium creative, and agile testing to lower CAC without compromising HauteCarat’s elevated brand presence.

#3 Nurturing Consideration & Long-Term Value

We supported HauteCarat’s longer buying cycle by retargeting high-intent shoppers and aligning campaigns with meaningful life events — engagements, anniversaries, and gifting occasions — turning interest into confident purchases and lasting loyalty.

Results Achieved: 5 Years of
Breakout Growth

Paid Media logo logo

31%

CTR Growth

Ads that actually stop the scroll

3.7X

ROAS

Relentlessly optimized for performance

250+

Creatives variants tested in meta

Digital Growth Highlights:

30%

Increase in new customer rate

30%

Reduction in abandoned cart rate

20+

Increase impression share growth on high intent key words

Growth Image

Momentum Built on Purposeful Growth

Our partnership began with one goal: scale intentionally. From crafting performance campaigns to elevating the brand story, we’ve helped HauteCarat grow confidently into a leader in the next era of fine jewelry.

Future Plans

With a strong digital foundation in place, our focus with HauteCarat is on scaling with intention — growing market share, deepening customer loyalty, and solidifying their position as the go-to destination for lab-grown fine jewelry.

From seasonal campaigns to elevated on-site experiences, FREEDOM MEDIA will continue driving performance-led growth while honoring the brand’s commitment to innovation, sustainability, and modern luxury.

Let’s Build Your Breakout Story

Whether you're looking to scale, optimize, or completely transform your digital performance — we're here to help you grow smarter and faster.

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