Lola + The Boys

From Boutique Brand to Breakout Success Lola + The Boys is a Chicago-based children's fashion brand celebrated for bold, playful designs. When they partnered with FREEDOM MEDIA, our goal was clear: scale aggressively and build a powerhouse digital presence.

Through a full-service digital marketing strategy — spanning creative direction, paid social, search marketing, email, and CRO — we helped Lola + The Boys scale with purpose and precision. Together, we delivered transformative results: lower acquisition costs, increased brand visibility, and a 10,000% surge in yearly revenue since the start of our partnership.

5.6X

Average Return on Ad Spend

70%

Decrease in Acquisition Cost

100X

Revenue Increase Since Partnership Started

Growth Objectives

#1 Digital First Transaction D2C Website Focus


Transitioning from boutique retail in Chicago to a national eCommerce powerhouse required a digital-first strategy. We focused on building a scalable, performance-driven marketing foundation that could fuel sustained growth across all digital channels.

#2 Acquisition Efficiency & Market Impact

To break through the noise and drive profitability, we implemented advanced audience segmentation, high-performing ad creative, and agile media buying strategies — consistently lowering CAC while growing market share.

#3 Retention & Customer Lifetime Value

Beyond acquisition, we launched personalized retention campaigns, enhanced lifecycle email flows, and leveraged seasonal moments to deepen customer loyalty and drive long-term revenue growth through both Klayivo & Attentive.

Results Achieved: 5 Years of
Breakout Growth

Paid Social logo

+180%

CTR Growth

Ads that actually stop the scroll

5.4X

ROAS

Relentlessly optimized for performance

100X

Revenue growth since partnership

Paid Search logo

7.2x

ROAS

Average return on ad spend

70%

Lower cost per conversion

480%

Increase impression share growth on high-intent terms

Creative

1M+

Online ecom orders fulfilled!

750+

Ad Creatives Tested

Creative variations tested per quarter — the top 5% get scaled

240%

Increase in website conversion rate

Growth Image

Growth Journey Highlight

$20k /month
Arrow
$40M+ /year

When we partnered with Lola + The Boys, they were generating $20K/month in online revenue.


Today, with FREEDOM, they’ve grown into a digital powerhouse with $40M+ in yearly sales and are expanding internationally.

Future Plans

Our partnership with Lola + The Boys has already driven over 1 million orders — and we’re just getting started. Together, we’re focused on scaling to 10 million orders and pushing past $100M in annual revenue.

From expanding international reach to deepening customer loyalty and evolving our omni-channel strategy, FREEDOM MEDIA continues to unlock new opportunities for growth at every stage. The mission is clear: keep scaling smart, fast, and efficiently — without ever losing brand magic.

Let’s Build Your Breakout Story

Whether you're looking to scale, optimize, or completely transform your digital performance — we're here to help you grow smarter and faster.

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