Growth Objectives
#1 Building a Digital Home That Reflects the Brand
We launched an entirely new website for Stella Weddings & Baptisms — one that showcased their elegant products with care and clarity. From UX to mobile optimization, every page was crafted to reflect the warmth and detail of their offerings.
#2 First-Ever Launch of Paid Media
We successfully introduced Stella to Meta and Google Ads — their first venture into digital advertising. With thoughtful targeting and elevated creative, we generated brand visibility, new customer acquisition, and the brand’s first-ever tracked online purchases from ads.
#3 Organizing & Optimizing the Product Feed
To prepare for scale, we restructured and refined Stella’s product feed — ensuring items were properly categorized, visually compelling, and ready to shine across paid channels and the new site.
Results Achieved: 5 Years of
Breakout Growth
Paid Media
40%
CTR GrowthAds that actually stop the scroll
3.9X
ROASRelentlessly optimized for performance
65%
New customer growth
Digital Highlights
+35%
Increase in customer lifetime value (LTV)
4X
Biggest season ever during easter
5+
Rich keywords ranking on first page of google

From Local Struggles to Seasonal Success
When we partnered with Stella Weddings & Baptisms, they were a small family-run shop navigating the challenges of a single physical location. Together, we helped bring clarity to their brand, ease to their operations, and growth to their digital storefront.
With FREEDOM, they’ve also celebrated some of their most successful seasonal campaigns to date, including record-breaking Easter launches.
Future Plans
Our work with Stella Weddings & Baptisms laid the foundation for long-term digital success. Moving forward, our focus remains simple: continue building steady online growth while keeping their beloved storefront as vibrant and busy as ever.
With thoughtful updates, ongoing support, and a clear brand vision, FREEDOM MEDIA is here to ensure Stella shines — both online and in-store.
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Whether you're looking to scale, optimize, or completely transform your digital performance — we're here to help you grow smarter and faster.
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