StyleByGG

Laying the Foundation for Smarter E-Commerce Growth STYLEBYGG is a bold fashion brand known for its effortlessly cool, trend-driven pieces. When they partnered with FREEDOM MEDIA, the goal was to uncover the friction points in their digital funnel and build a foundation for stronger, more intentional growth.

From paid media performance to landing page experience, we provided strategic insights that helped refine their acquisition efforts, improve conversion potential, and identify key best-sellers to inform future inventory planning.

4.4X

Average Return on Ad Spend

55%

Decrease in Acquisition Cost

220%

Lift in SMS Marketing Revenue

Growth Objectives

#1 Digital Foundation & Funnel Diagnostics

STYLEBYGG came to FREEDOM with a strong aesthetic and early traction, but needed clarity on what was stalling performance. We audited their full digital funnel — from creative to checkout — to uncover key drop-off points and prioritize high-impact optimizations.

#2 Paid Strategy & Best-Seller Identification

We launched targeted Meta campaigns to test creative angles, drive qualified traffic, and analyze SKU performance. This helped identify top-performing products, informing inventory planning and future ad strategy.

#3 Conversion Potential & Future Scaling

Through performance audits and on-site CRO insights, we outlined a path forward to improve conversions and support long-term growth — laying the groundwork for STYLEBYGG to scale with greater efficiency and brand alignment

Results Achieved: 5 Years of
Breakout Growth

Paid Media logo logo

35%

CTR Growth

Ads that actually stop the scroll

4.4X

ROAS

Average return on ad spend

25%

Reduction in SKU overstock waste

Digital Growth Highlights :

80%

Growth in email sign-ups

40%

Lift in website conversion rate

220%

Lift in SMS marketing revenue

Growth Image

Growth Journey Highlight
Clarity, Control & Digital Focus

Our work with STYLEBYGG was all about setting the foundation for smarter growth. Together, we uncovered their true best-sellers, implemented inventory feedback loops, and helped shift the brand’s focus from in-store to online — optimizing their e-commerce engine to drive results where it mattered most.

Future Plans

With a strong digital foundation in place, our focus with HauteCarat is on scaling with intention — growing market share, deepening customer loyalty, and solidifying their position as the go-to destination for lab-grown fine jewelry.

From seasonal campaigns to elevated on-site experiences, FREEDOM MEDIA will continue driving performance-led growth while honoring the brand’s commitment to innovation, sustainability, and modern luxury.

Let’s Build Your Breakout Story

Whether you're looking to scale, optimize, or completely transform your digital performance — we're here to help you grow smarter and faster.

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