Yellow Label Co

Scaling an Elevated Brand Through Paid Growth

Yellow Label Co. partnered with FREEDOM MEDIA with one core objective: accelerate growth through high-performance digital advertising. As a premium fashion brand rooted in timeless essentials, their challenge was turning brand equity into scalable revenue.



Through a full-funnel paid media strategy — spanning Meta, Google, and Programmatic— we unlocked aggressive, efficient growth. From refining creative direction to optimizing spend across channels, we’ve helped drive and exceed $2.2M in quarterly sales.

42%

Decrease in Customer Acquisition Cost

500%

Year-Over-Year Growth

79%

Increase in First-Time Buyer Volume

Strategic Growth Opportunities

#1 Premium Digital Presence

To scale effectively, Yellow Label needed to amplify its refined brand identity online. We focused on delivering a digital strategy that honored the brand’s elevated aesthetic while maximizing performance outcomes.

#2 Scaling Paid Acquisition Channels

Driving efficient growth meant building full-funnel ad strategies across Meta and Google — backed by advanced targeting, high-impact creative, and real-time optimizations. We increased ad spend by over 5X holding consistent ROAS.

#3 Deepening Customer Engagement

To fuel long-term growth, we enhanced retention through email, SMS, and personalized campaign flows — while supporting influencer partnerships to increase loyalty and lifetime value.

Results Achieved: Scaling Success
Over 4 Years

Paid Media logo logo

48%

Increase in click-through rates

+250%

Increase in new customer first time orders

20M+

Impressions

Strategic reach. Cultural relevance. Real momentum.

Digital Growth Achievements

+10

Major wholesale partnerships

+650%

Growth in customer list size

42%

Reduction in cost per conversion

Growth Image

Growth Journey Highlight

$20-60k
 /month
Arrow
$1M+
 /month

We partnered with Yellow Label when monthly revenue was ranging between $40k - $60k

Through smart scaling strategies with FREEDOM and accelerated paid growth, the brand reached new heights — culminating in a record-breaking $1M+ month during BFCM.
Over 85% of those sales came from new customers.

Future Plans

As we continue scaling Yellow Label Co., our focus remains on maximizing paid media impact, deepening customer retention strategies, and expanding into new market segments. Together, we’re building a long-term growth machine designed to reach the next major milestone: $10M+ in lifetime sales and a broader global footprint — without ever compromising the brand’s elevated identity.

Let’s Build Your Breakout Story

Whether you're looking to scale, optimize, or completely transform your digital performance — we're here to help you grow smarter and faster.

Say Hello